The State of Sony
Sony is suffering. They are innovators in the technology industry but have become eclipsed by companies such as Nintendo and Apple. The problem is typical of any large company. When people think of Sony now they see a large corporate entity. This is the same thing happening at Microsoft but in their case they have made conscious efforts to move forward (Windows 7, online efforts). Sony’s image is damaged they are no longer a market leader and have to stop acting like they are. The economic downturn is the perfect time to restructure and consolidate and come out with sensible products that hold the Sony mark of design and quality.