Indignant Gamers and a Sense of Entitlement – The Cost Argument
One of the number one complaints from gamers that I read and hear about is cost. Gamers or at least critics and commenters get riled up and even in some cases indignant about the cost of games and devices. While this sort of entitlement is not just restricted to just video games, it seems that gamers are less rational in this aspect. For me I rarely have an issue about the cost of devices or games because in my mind, if I’m buying something new or cutting edge I am paying a premium to play it as soon as it comes out. I know what my budget is and if I can’t afford it right now I know it will be discounted at least 6 months down the line, or for consoles around the two year mark.
Recently with the announcement of two new consoles (PS Vita and Wii U) it was clearly evident that this issue was still at the top of gamers mind’s. Knowing the sensitivity gamers have to price I shouldn’t have been surprised when some people criticised the announced price of the PSP Vita at $250 or $300 for 3G version. For a high quality handheld entertainment device, to me and to most people it looked to be a very reasonable price but a small subset of people still complained that it was overpriced.
Item number 2, people that are angry that publishers and developers have implemented an “online pass” feature making people who buy used copies of games to pay around $10 to access online multiplayer modes or some additional content. This is another bewildering reaction to something that I feel is completely reasonable. Companies such as EA and THQ have been getting flak for trying to get some revenue from used game sales. As we continue to move to digital distribution where there is no concept of used games, I find it hard to get angry that if I buy a used game I may have to pay an additional fee to play online. If anyone should get angry it should be companies like Gamestop not regular gamers.
Item number 3, people criticising Nintendo for not announcing the price of the Nintendo Wii U and complaining about the potential cost of extra controller (which is a non-issue since the standard is games requiring just the one tablet controller included with the system). E3 for Nintendo was the first time they have shown the system which is at least a year away, they don’t need to reveal the price and why should they if they are still tweaking the system.
Last point DLC, people complaining about paid DLC and the fact that developers plan and develop it while the game is in development. Gamers feel entitled that it should be included in the price of the game or the game itself should be priced cheaper in the first place. The price of a game has been static at $60USD for a long time now and I would say we even have it better today with pre-order bonuses from places like Amazon that give you USD$20 gift certificates for pre-ordering a new game. Developers need additional streams of income if they are to survive with the growing costs of development. DLC is a way for gamers to get more out of a game they like, it’s optional and entirely up to you. If you don’t think the core game justifies the price than don’t buy it, don’t complain about the DLC. Same goes for additional services like COD Elite that Activision is implementing to give players additional features that only the truly dedicated players would consider or benefit from.
Video game companies are out to make great products and make the most money they can while balancing the fine line between price and purchase rate. It is not in a company’s best interest to give products away at cheaper prices even though the model of the video game industry is to make the console the loss leader while making money from software licenses and royalties. Nintendo really changed the game by releasing a cheaper system with the Wii and still make money on each console. For the next generation of video game consoles my prediction is that they won’t be as state of the art in order to keep costs low and try to break even as soon as possible. I think this makes sense because the next step in gaming isn’t processing power and graphics, it’s how we interacting and control games.